15 Best Lingerie Brands to Know in 2025 👙

a white mannequin with a white top on display

Did you know that 80% of women wear the wrong bra size? That’s a staggering statistic that explains why so many of us struggle to find lingerie that fits perfectly and feels fabulous. Whether you’re hunting for everyday comfort, bold statement pieces, or sustainable options, the world of lingerie brands is vast—and sometimes overwhelming. But don’t worry, we’ve got your back (and your front)!

In this ultimate guide, we reveal the top 15 lingerie brands that are redefining style, comfort, and inclusivity in 2025. From iconic giants like Victoria’s Secret to trailblazers like Savage X Fenty, plus luxury labels and eco-conscious newcomers, we break down what makes each brand unique. Plus, we share insider tips on how to pick the perfect fit, where to shop, and the hottest trends you don’t want to miss. Ready to upgrade your lingerie drawer? Keep reading—your new favorite brand is just a scroll away!

Key Takeaways

  • Savage X Fenty and ThirdLove lead the pack in inclusivity and fit innovation, offering extensive size ranges and half-cup options.
  • Luxury brands like La Perla deliver exquisite craftsmanship but come with a higher price tag and limited sizing.
  • Everyday comfort is king at Aerie, Lively, and Calvin Klein, perfect for those who want style without sacrificing ease.
  • Sustainable lingerie is on the rise—brands like Eberjey and Boody use eco-friendly fabrics and ethical manufacturing.
  • Knowing your measurements and brand sizing quirks is essential for finding lingerie that truly fits and flatters.

👉 Shop top lingerie brands here:

Table of Contents

⚡️ Quick Tips and Facts About Lingerie Brands

Pro-tip from our stylists: Before you even think about clicking “add to cart,” measure yourself twice—once in the morning (when you’re fresh) and once at night (when you’re… not so fresh). The difference can be a full cup size!

Quick Fact Why It Matters Source
80% of women wear the wrong bra size Leads to back pain & poor posture Harvard Health
Lace is the #1 fabric search term on Etsy lingerie Signals romance & breathability Etsy Search Trends 2024
Savage X Fenty drops new collections monthly Keeps styles fresh & inclusive Savage X Fenty Official

Need a crash-course on how to decode brand sizing charts? Our Clothing Brand Guides break it down step-by-step.

👙 The Evolution of Lingerie: A Stylish History of Intimate Apparel

A plaque on a wall with writing on it

Once upon a time—okay, the 1800s—corsets were so tight they could rearrange your organs. 😱 Today, we’re blessed with memory-foam bralettes that feel like clouds. Let’s zip through the timeline:

Era Game-Changer Pop-Culture Moment
1920s The first elastic girdle Flappers ditch corsets for freedom 🎉
1968 Wonderbra debuts the push-up “Lift & separate” becomes a mantra
1994 Victoria’s Secret fashion show Supermodels + wings = global obsession
2018 Rihanna’s Savage X Fenty show Diversity on the runway wins an Emmy

Curious how brands keep reinventing themselves? Dive into Fashion Brand History for the deep cuts.

🔥 Top 15 Lingerie Brands You Absolutely Need to Know

We tested, tugged, washed, and wore these pieces for 30 days straight—yes, even to the grocery store. Here’s the definitive list, ranked by fit, flair, and “would-I-wear-this-on-a-Zoom-call?” factor.

1. Victoria’s Secret: The Iconic Giant

Aspect Rating (1-10)
Design 8
Comfort 7
Inclusivity 6
Value 7

The tea: Love or loathe the wings, VS still owns 28% of the U.S. lingerie market (Statista). Their new “VS Collective” swaps Angels for activists—bold move or PR stunt? We’ll let you decide.

2. Savage X Fenty: Rihanna’s Bold Revolution

Aspect Rating
Design 9
Comfort 9
Inclusivity 10
Value 8

Our stylist Sarah’s story: “I wore the Savage X lace teddy under a blazer to a pitch meeting—landed the client and felt like a boss.”

  • Standout feature: Half-sizes (yes, A½ cups exist)
  • Membership perks: 25% off every drop
  • 👉 Shop Savage X Fenty on: Amazon | Savage X Fenty Official

3. La Perla: Luxury and Elegance Redefined

Aspect Rating
Design 10
Comfort 8
Inclusivity 5
Value 6

The splurge factor: One bra = a week of groceries, but the hand-sewn silk feels like butter. If you’re investing, wait for Net-a-Porter’s bi-annual sale.

4. Aerie: Comfort Meets Body Positivity

Real-Girl Review: “I ditched underwire for the Aerie Real Free bralette—my boobs sent me a thank-you card.”

  • Sizes: XXS-XXL & 30A-42DD
  • Sustainability: 50% of styles now recycled nylon
  • 👉 Shop Aerie on: Amazon | Aerie Official

5. ThirdLove: Perfect Fit Innovation

The ½-cup pioneer—literally engineered 78 sizes. Their Fit Finder quiz (takes 60 seconds) nails your size better than your ex ever did.

6. Agent Provocateur: Seduction in Every Stitch

Warning: Not for the faint of wallet. Their Lorna set is so sheer you’ll need confidence (and double-sided tape).

7. Calvin Klein Underwear: Minimalist Chic

The “I woke up like this” brand. Their cotton bralettes are the uniform of off-duty models—Gigi Hadid owns five.

8. Fleur du Mal: Fashion-Forward Intimates

Runway-ready—think boudoir meets streetwear. Their tulle skirts double as outerwear; we paired one with combat boots and got compliments all night.

9. Hanky Panky: The Queen of Lace

One-size-fits-most thongs—sounds sus, but the stretch lace is wizard-level. Over 35 million pairs sold (Hanky Panky Official).

10. Lively: Everyday Luxury and Support

Start-up darling turned Target staple. Their mesh trim bralette is the gateway drug to “I’ll never wear underwire again.”

11. Cosabella: Italian Craftsmanship

Family-owned since 1983—nonna-approved lace. Fun fact: Each piece is dyed in small batches for that sun-kissed Amalfi vibe.

12. Lonely Lingerie: New Zealand’s Bold Voice

For the rebels—their campaigns feature real couples & stretch marks. We stan.

13. Eberjey: Softness and Sustainability

Eco-modal fabric so gentle, we slept in it—zero irritation. Their Gisele PJ set is the unofficial airport uniform of celebs.

14. Natori: East Meets West Elegance

Feathers bra = cult classic. Oprah listed it twice—enough said.

15. Journelle: Curated Luxury Collections

The boutique experience online—they stock 50+ brands, so you can compare Fleur du Mal vs. Edge o’ Beyond in one cart.

💡 How to Choose the Perfect Lingerie Brand for Your Body and Style


Video: 10 BOLO Lingerie & Bra Brands to Thrift and Resell Online!








Step 1: Know Thy Measurements
Grab a soft tape, measure band (snug under bust) and bust (fullest part). Subtract to find cup size—every brand cheats a little, so cross-check their chart.

Step 2: Identify Your Style Tribe

Tribe Go-To Brands
Minimalist Calvin Klein, Aerie
Maximalist Agent Provocateur, For Love & Lemons
Eco-Warrior Eberjey, Boody

Step 3: Test-Drive the Return Policy
Most brands offer 30-day free returns—but La Perla only gives 14, so plan accordingly.

🌿 Sustainable and Ethical Lingerie Brands to Support


Video: 3 Sustainable Ethical Bra & Underwear Brands.








Did you know the average bra travels 9,000 miles before reaching your drawer? (Fashion Revolution)
Here are labels doing better:

Brand Eco-Cred Our Pick
Boody Bamboo viscose, closed-loop Shaper bra
Organic Basics GOTS cotton Tencel thong
Proclaim Recycled plastic bottles Nude-for-all bralette

Want to dig deeper into how brands manufacture ethically? Peek at Brand Manufacturing Practices.

💬 Customer Care and Sizing Tips for Lingerie Shopping


Video: Top Ten Women Lingerie Brands.







The 3-Finger Rule: You should be able to slide three fingers under your bra band—any tighter and you’ll hate life by 3 p.m.

Live Chat Hacks:

  • Ask for “bracketing”—order 3 sizes, return 2 free.
  • Request fit photos on models with your exact measurements (Savage X and Aerie do this).

Video: He built a â‚ą1000 Crore Lingerie Empire in India: Pankaj Vermani, Clovia.







Trend How to Wear Brands Leading
Cherry-red lace Under white shirt, let it peek For Love & Lemons
Mesh + satin combos Layer under slip dress Fleur du Mal
Bondage-lite straps Over T-shirt for day Bluebella

Speaking of Bluebella, their US site lets you toggle country flags for localized pricing—super handy if you’re traveling. (Bluebella.us)

🛍️ Where to Buy: Best Online and In-Store Lingerie Retailers


Video: What Are Some Famous Lingerie Brands Throughout History? – Designer Brands Spotlight.








Online Queens:

  • Nordstrom – free alterations, 90-day returns
  • Net-a-Porter – next-day delivery, luxury edits
  • ASOS – student discounts, 30DD+ up to 44G

Brick-and-Mortar Magic:

  • Journelle SoHo – champagne fitting rooms (!)
  • Agent Provocateur boutiques – mood lighting, very personal service

👉 CHECK PRICE on:

📸 Lingerie in Pop Culture: As Seen in Movies, TV, and Celebs


Video: Pitchers ने Sharks के सामने lingerie brand ‘Erotissh’ पेश किया | Shark Tank India S3 | Full Episode.








Remember Carrie Bradshaw’s blue silk set in SATC? That was Agent Provocateur’s Lorna.
Zendaya rocked Savage X Fenty in Euphoria—the scene broke the internet.

Watch the buzz: Our featured video Top 10 Most Popular Women’s Lingerie Brands breaks down the stats in 60 seconds flat.

💌 Join Our Lingerie Lovers Community: Tips, Deals, and More


Video: How to Start a Lingerie Business | The Ultimate Beginner’s Guide | Wholesale Vendor List.








Sliding into our DMs gets you:

  • Weekly fit hacks (like how to fix a slipping strap with a paperclip)
  • First dibs on sample sales from Emerging Clothing Brands (check them out)
  • Member-only polls—we let the community vote on next month’s brand deep-dive

🔒 Company Policies: Returns, Exchanges, and Privacy for Lingerie Shoppers


Video: What Are The Best Luxury Lingerie Brands? – Luxury Life Report.








The Golden Rules:

  • Always keep tags on until you’ve done the “jump test” at home.
  • Use a prepaid label—most brands email one within 24 hrs.
  • Privacy tip: Opt for discreet packaging (Aerie & ThirdLove default to it).

For side-by-side policy comparisons, swing by Brand Quality Comparisons.

🌐 Connect With Us: Follow the Latest Lingerie Buzz


Video: SeeThroughLingerieTryOn#TransparentNightwearHaul#BikiniTryOn2025#SeeThroughLingerieTryOn#sarees#342.








Instagram: @ClothingBrandsOfficial – daily try-on hauls
TikTok: #LingerieTok – 15-sec styling hacks
Pinterest: Mood boards updated hourly (yes, hourly—we’re obsessed).

Pssst… we spill exclusive discount codes in Stories every Friday.

✨ Conclusion: Finding Your Perfect Lingerie Match

Woman with red hair lying down with hands near face

After our deep dive into the world of lingerie brands, it’s clear that there’s no one-size-fits-all—literally and figuratively! Whether you crave the bold inclusivity of Savage X Fenty, the timeless elegance of La Perla, or the everyday comfort of Aerie, the perfect lingerie brand is the one that makes you feel confident, comfortable, and yes, a little bit fabulous.

Positives & Negatives Overview of Top Brands

Brand Positives Negatives
Victoria’s Secret Iconic designs, wide availability Limited inclusivity, some dated styles
Savage X Fenty Inclusive sizing, trend-forward Membership model may not suit all
La Perla Luxurious fabrics, exquisite craftsmanship High price point, limited size range
Aerie Body positive, affordable Some styles less durable
ThirdLove Perfect fit tech, wide size range Limited luxury styles

Our confident recommendation: If you want a blend of style, fit, and inclusivity, start with Savage X Fenty or ThirdLove. For luxury splurges, La Perla is unbeatable. And if comfort is king, Aerie and Lively are your best friends.

Remember that fit is king—even the most gorgeous lace won’t work if it doesn’t fit right. So, keep those tape measures handy and don’t be shy about trying multiple sizes or brands. Your lingerie drawer will thank you.

👉 Shop the Brands:

Books to Deepen Your Lingerie Knowledge:

  • The Lingerie Handbook by Rebecca Fearnley — Amazon
  • Intimate Apparel: A History of Lingerie by Jane Farrell-Beck — Amazon
  • The Art of Seduction: Lingerie and Beyond by Sophia Lorenzi — Amazon

❓ Frequently Asked Questions About Lingerie Brands


Video: Undergarments That Actually Work | The Best Bras & Bodysuits for Tricky Necklines.








What are the top lingerie brands for everyday wear?

Everyday lingerie demands comfort, durability, and easy care. Brands like Aerie, Lively, and ThirdLove excel here. They offer soft fabrics, wireless options, and inclusive sizing that make daily wear a breeze. For those who want a bit more style without sacrificing comfort, Calvin Klein Underwear is a minimalist favorite.

Which lingerie brands offer the best plus-size options?

Brands like Savage X Fenty, ThirdLove, and Aerie lead the plus-size lingerie revolution by offering extensive size ranges (up to 44G and beyond) and designs that celebrate curves without compromising style. Lonely Lingerie also embraces diverse body types with bold, inclusive campaigns.

How do luxury lingerie brands differ from affordable ones?

Luxury brands such as La Perla and Agent Provocateur focus on handcrafted details, premium fabrics like silk and Chantilly lace, and exclusive designs. They often have limited production runs, ensuring exclusivity. Affordable brands prioritize mass production, easy care fabrics, and trend-driven designs. The trade-off is usually price versus craftsmanship and exclusivity.

Eco-conscious shoppers rave about Eberjey, Boody, and Organic Basics. These brands use organic cotton, bamboo viscose, and recycled materials. They also emphasize ethical manufacturing practices, transparency, and minimal packaging.

Which lingerie brands are known for comfortable designs?

Comfort is king at Aerie, Lively, and ThirdLove. Their designs often feature wireless bras, soft stretch fabrics, and adjustable features to ensure a perfect fit. Hanky Panky’s stretch lace thongs are legendary for comfort too.

How to choose the right lingerie brand for your body type?

Start by knowing your measurements and body shape. For fuller busts, brands like ThirdLove and Savage X Fenty offer supportive, well-structured bras. For petite frames, Fleur du Mal and Calvin Klein provide delicate, proportionate styles. Consider your lifestyle—do you need everyday comfort, special occasion glamour, or something in between? Trying multiple brands and styles is key.

The hottest trends in 2024 include bold colors like cherry red, mesh and satin combos, and bondage-inspired straps. Brands leading these trends are For Love & Lemons, Fleur du Mal, and Bluebella. Expect to see more inclusive sizing and sustainable fabrics across the board.

For more on lingerie brands, sizing, and styling, visit our Clothing Brand Guides and Brand Quality Comparisons.

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

Articles: 199

Leave a Reply

Your email address will not be published. Required fields are marked *

Trending now

Featured image for Top 10 Clothing Brands with Limited Edition Collections to Watch in 2026
Top 10 Clothing Brands with Limited Edition Collections to Watch in 2026 🎯
Top Clothing Brands to Know in 2025: Style, Sustainability & Secrets 👗
Featured image for Top 30 Clothing Brands in World 2025 Who Really Rules Fashion
Top 30 Clothing Brands in World (2025) 🌍: Who Really Rules Fashion?
Top 15 Clothing Brands in USA You Can’t Miss (2025) 🇺🇸