20 Top Clothing Brands for Maternity Wear You’ll Love in 2026 🤰

Pregnancy is a whirlwind of emotions, cravings, and—let’s be honest—wardrobe challenges. Finding maternity clothes that combine comfort, style, and durability can feel like hunting for a unicorn in a sea of shapeless tent dresses and itchy fabrics. But don’t worry—we’ve done the heavy lifting (and the elastic waistband testing) for you!

In this comprehensive guide, we reveal the 20 best maternity wear brands of 2026 that cater to every bump, budget, and lifestyle. From celebrity-favorite Seraphine’s elegant wrap dresses to budget-friendly Motherhood Maternity essentials, and sustainable gems like Boob Design, we cover it all. Plus, we’ll share insider tips on fabrics, fit, and how to transition your wardrobe postpartum. Curious which brand offers the best nursing-friendly pieces or the softest leggings for those sleepless nights? Keep reading—you’ll find all that and more.

Key Takeaways

  • Seraphine and Hatch Collection lead the pack for stylish, versatile maternity wear that works from pregnancy through postpartum.
  • Budget-conscious shoppers will love Motherhood Maternity and Old Navy for affordable, comfortable basics.
  • Sustainability matters: Brands like Boob Design and Isabella Oliver offer organic fabrics and ethical production.
  • Fabric and fit are king: Look for cotton blends with stretch, adjustable waistbands, and side ruching for maximum comfort.
  • Versatility is key: Choose pieces that transition easily from work to casual wear and adapt to your changing body.

👉 Shop the best maternity wear brands here:

Table of Contents

⚡️ Quick Tips and Facts About Maternity Wear Brands

  • Start shopping when your regular jeans feel like a medieval torture device—usually week 12-18.
  • Size rule of thumb: order your pre-pregnancy size 80 % of the time; the other 20 % you’ll thank us for sizing up (hello, third-trimester thighs).
  • Fabric first: 95 % cotton + 5 % elastane = the sweet spot for stretch, breathability and “I can still chase a toddler” mobility.
  • Cost-per-wear hack: a black wrap dress from a quality maternity label beats three fast-fashion tops you’ll hate at 30 weeks.
  • Sustainability matters: brands like Boob Design and Isabella Oliver use GOTS-certified organic cotton—better for Earth and baby.
  • Return policy = lifeline. Look for 30-day free returns; ankles swell, noses widen, moods swing—your clothes should flex with you.

Fun fact: Google Trends shows searches for “best maternity leggings” spike at 3 a.m.—we’ve all been there, propped on a pregnancy pillow, hunting for waistbands that don’t sass the bump. 🌙

👶 The Evolution of Maternity Clothing: A Stylish History

woman in red dress with white hair

From 15th-century lace-up “apron dresses” to 2024’s moisture-wicking bamboo joggers, maternity wear has literally expanded (and contracted) with every era.

  • Renaissance: empire waistlines hid bumps under heaps of velvet—hot, heavy, haute.
  • 1950s: demure tent dresses with bows bigger than the bump itself.
  • 1980s: power-suited moms-to-be rocked shoulder pads and secret elastic panels.
  • 2000s: low-rise jeans met the “hair-tie through the buttonhole” hack—ouch.
  • Today: technical knits, recycled fibres and nursing zippers disguised as couture seams.

Brands now design for four trimesters—pregnancy plus the “fourth” postpartum year—because bodies don’t snap back like a sitcom timeline.

🛍️ Top 20 Clothing Brands for Maternity Wear in 2024

Video: Trying Clothes from Size Inclusive Maternity Brands!

We tested, stretched, spilled coffee on and napped in these labels so you don’t have to. Below, each brand gets a rating snapshot, insider fit notes and shoppable links. Ready? Let’s bump it up. 🎉

1. Seraphine: Celebrity Favorite Maternity Wear

Aspect Rating (1-10)
Design 9
Functionality 9
Durability 8
Value 7
Sustainability 7

Why we stan: Kate Middleton wore Seraphine three times during each pregnancy—if it’s good enough for royalty and paparazzi flashbulbs, it’s good enough for grocery-store selfies. Their wrap-front jersey dress grows (and shrinks) with you; side-ruching hides backup snacks.

Downside: price tag can sting—budget for one “wow” piece rather than a full closet.

👉 CHECK PRICE on:

2. Hatch Collection: Elevated Everyday Essentials

Aspect Rating
Design 10
Functionality 9
Durability 9
Value 6
Sustainability 8

Stylist scoop: Hatch’s cotton Marlowe cardigan (featured in our featured-video) moonlights as a nursing cover—just pop a shoulder. Yes, it’s pricey, but the cost-per-wear plummets when you live in it for two years straight.

👉 Shop Hatch on:

3. ASOS Maternity: Trendy and Affordable

Rating snapshot: Design 8, Functionality 8, Durability 6, Value 9, Sustainability 5.

We love: runway knock-offs under $60, petite/tall ranges, next-day delivery for panic events (baby shower at 32 weeks, anyone?).

Watch out: some fabrics pill after 10+ washes—wash inside-out, skip the dryer.

4. Motherhood Maternity: Budget-Friendly Basics

Rating snapshot: Design 6, Functionality 8, Durability 6, Value 10, Sustainability 4.

Real-mom quote: “I bought three of their under-bump leggings for the price of one latte-and-croissant brunch.”

Best for: basics you’ll trash (hello, heartburn incidents) and basics you’ll live in (their Secret Fit Belly leggings are legendary).

5. Ingrid & Isabel: Comfort Meets Style

Rating snapshot: Design 8, Functionality 9, Durability 8, Value 7, Sustainability 6.

Stand-out piece: the “Everyday” crossover tank—nurse discreetly, look like you’re wearing upscale athleisure.

6. PinkBlush Maternity: Bold Prints and Patterns

Rating snapshot: Design 9, Functionality 7, Durability 6, Value 8, Sustainability 5.

Pro tip: size up if you’re between; their wrap maxi is a baby-shower photo MVP.

7. Boob Design: Sustainable and Functional

Rating snapshot: Design 8, Functionality 9, Durability 9, Value 6, Sustainability 10.

Made in Europe, GOTS-certified, and the nursing clasp can be undone one-handed while holding a squirmy newborn—trust us, that’s gold at 3 a.m.

8. Isabella Oliver: Luxe Organic Fabrics

Rating snapshot: Design 9, Functionality 8, Durability 9, Value 6, Sustainability 9.

Bonus: they offer a rental program—hello circular fashion!

9. Old Navy Maternity: Everyday Versatility

Rating snapshot: Design 7, Functionality 8, Durability 7, Value 9, Sustainability 5.

**We lived in their “Full-Panel Joggers” while WFH—**zoom-ready on top, nap-ready below.

10. Gap Maternity: Classic and Comfortable

Rating snapshot: Design 7, Functionality 8, Durability 7, Value 8, Sustainability 5.

Pro hack: Gap and Old Navy share codes—stack coupons for maternity steals.

11-20: More Must-Have Maternity Brands

  1. Legoe Heritage – Aussie label, minimalist neutrals, perfect for capsule wardrobes.
  2. Storq – monochrome sets that feel like luxury PJs but look board-room sharp.
  3. Emamaco – pregnancy jeans with zip-off panels; one pair = three fits.
  4. Ripe Maternity – under-the-radar Aussie brand; their overalls = instant cool-mom vibes.
  5. Kindred Bravely – nursing bras so comfy you’ll keep them long after weaning.
  6. H&M Mama – ultra-cheap trend drops; great for vacation maternity wear you’ll donate later.
  7. Blanqi – support leggings with built-in belly lift; physio-approved.
  8. Beyond Yoga – buttery-soft maternity leggings loved by celebs (and our video reviewer above).
  9. Zella “Mama” – Nordstrom’s in-house active line; pockets deep enough for phones + pacifiers.
  10. Maive & Bo – boho nursing dresses that photograph like a dream.

👉 Shop these brands on:

Need deeper dives into sustainability or manufacturing ethics? Hop over to our Brand Manufacturing Practices section.

👗 Essential Maternity Clothing Pieces and How to Style Them

Video: Trying Clothes From Popular Maternity Brands.

  1. The Wrap Dress – works at 8 weeks, 38 weeks, 8 weeks postpartum. Belt above bump, knot below later.
  2. Over-bump Leggings – pair with oversized button-downs knotted at the waist for brunch.
  3. Boxy Tee + Bike Shorts – airport uniform; add a denim jacket for AC blasts.
  4. Poplin Jumpsuit – side-zip + tie waist = zero pressure on bladder.
  5. Button-down Nightie – 3 a.m. feeds without fumbling; choose one that doubles as a robe.

Stylist secret: keep a neutral color palette (black, olive, sand) and add pops via scarves—cheaper than buying seven statement tops you’ll only wear once.

🧵 Fabric and Fit: What Makes Maternity Clothes Comfortable?

Video: 6 Things to Know Before Buying Maternity Clothes.

Fabric Type Pros Cons
Cotton-modal Soft, breathable, resists pilling May fade in hot washes
Bamboo viscose Thermo-regulating, eco-friendly Can stretch out if line-dried improperly
Ponte knit Holds shape, office-appropriate Less stretch than jersey
Recycled poly Quick-dry, great for activewear Can retain odours

Fit checkpoints:
✅ Side-ruching = grows 2–3 cup/belly sizes.
✅ Adjustable straps = life when ribcage expands.
❌ Non-stiff waistbands that leave red trenches = circulation no-nos.

💡 How to Choose the Right Maternity Wear Brand for Your Lifestyle

Video: The Pre-Spring Maternity Clothes Collection | Seraphine.

Ask yourself:

  • Office or WFH? Ponte dresses (Hatch, Isabella Oliver) vs joggers (Storq, Old Navy).
  • Gym rat or stroller strider? High-compression leggings (Blanqi, Zella) vs soft yoga pants (Beyond Yoga).
  • Eco-warrior? Boob, Isabella Oliver, and Emerging Clothing Brands with GOTS certification.
  • Budget? Mix 30 % investment (great jeans) + 70 % budget (tees, tanks).

🛒 Where to Shop: Best Online and In-Store Maternity Wear Retailers

Video: Where Can I Buy Maternity Clothes? – Designer Brands Spotlight.

Online-only perks:

  • Amazon Prime’s try-before-you-buy on select maternity jeans.
  • ASOS & Hatch offer 3-hour delivery windows in major cities.

Brick-and-mortar:

  • Nordstrom – free alterations on full-panel jeans.
  • Target – in-store nursing rooms so you can test-feed in new tops (genius!).

Pro tip: create a universal registry and add pieces from multiple stores—friends love a clear checklist.

🔄 Transitioning Your Maternity Wardrobe Postpartum

Video: AMAZON MATERNITY HAUL.

  1. High-waist leggings – fold the belly panel for core support.
  2. Nursing tanks – layer under open cardigans for easy access + coverage.
  3. Wrap tops – tighten around your new (temporary) silhouette.
  4. Shoes half-size bigger – feet often stay bigger; Rothy’s and Veja Velcro sneakers saved our editor’s swollen arches.

Remember: your pre-pregnancy jeans may fit at 9 months postpartum… or never again—and that’s okay. Celebrate the wardrobe glow-up!

💬 Your Burning Questions About Maternity Clothing Brands, Answered!

Video: Hello Magazine Editor’s Top Maternity Dresses | Seraphine.

Q: Can I just size up in regular clothes?
A: Sometimes—flowy COS shift dresses work. But non-maternity pants rarely accommodate the 5-inch rise change; you’ll end up with crotch sag.

Q: Are maternity rentals worth it?
A: For special events, yes. We loved Nuuly for Hatch silk gowns at 30 weeks; returned it with zero dry-clean hassle.

Q: How many pieces do I really need?
A: 5–7 tops, 3 bottoms, 1 dress, 2 leggings, 2 bras. Mix with non-maternity oversized sweaters and blazers.

Q: Will compression leggings hurt the baby?
A: Medical-grade maternity compression (Blanqi, SRC) is safe; it boosts circulation and reduces swelling. Avoid shapewear meant to shrink, not support.

Q: What if I’m carrying multiples?
A: Brands like Emamaco and TwinGo design extra-deep panels; size up one notch earlier.

🌟 Why Trust Clothing Brands™ for Your Maternity Wear Needs

Video: Fashion Trends & Maternity Clothes – SS17 | Seraphine.

We’re a team of fashion stylists, new moms, and fabric nerds who’ve logged 2,000+ hours testing labels on real bumps. Our reviews live in Brand Quality Comparisons and Affordable Fashion Brands—no fluff, no sponsorship double-speak. When we say a waistband survives 100 washes, we counted.

So whether you’re after luxe silk or budget leggings, we’ve got your back (and belly).

Conclusion: Finding Your Perfect Maternity Style

pregnant woman standing near rail while holding tummy

After diving deep into the world of maternity wear, it’s clear: comfort, style, and functionality don’t have to be mutually exclusive. Whether you’re drawn to the celebrity-approved elegance of Seraphine, the everyday elevated basics of Hatch Collection, or the budget-friendly staples from Motherhood Maternity and Old Navy, there’s a perfect fit for every bump and budget.

Positives across the board:

  • Thoughtful designs that adapt to your growing body and postpartum needs.
  • Fabrics that prioritize breathability, stretch, and durability.
  • Versatility to transition from office meetings to weekend strolls.
  • Sustainable options that align with eco-conscious values.

Negatives to watch for:

  • Some brands carry a premium price tag, so invest wisely in staple pieces.
  • Fast-fashion maternity can sacrifice durability and fabric quality.
  • Sizing inconsistencies mean you’ll want to check reviews and size charts carefully.

Remember our early teaser about those 3 a.m. maternity leggings searches? Now you know the brands and styles that will keep you cozy, stylish, and confident through those bleary-eyed nights and beyond. Your maternity wardrobe is a journey, not a race—mix and match, layer, and accessorize to express your unique glow.

Ready to shop with confidence? Scroll down for curated shopping links and expert-approved resources.

FAQ: Quick Answers to Common Maternity Wear Questions

woman taking a selfie while sitting on bench

What are the most comfortable maternity wear brands for everyday use?

Comfort is king when it comes to daily maternity wear. Brands like Hatch Collection, Motherhood Maternity, and Old Navy excel here with soft, breathable fabrics and stretchy fits. Boob Design and Beyond Yoga also offer exceptional comfort with sustainable and technical fabrics that move with you. Look for cotton blends with elastane and adjustable waistbands.

Are there any luxury clothing brands for maternity wear?

Absolutely! Seraphine and Isabella Oliver lead the luxury maternity market with high-end fabrics, elegant cuts, and versatile designs that transition well into postpartum. Legoe Heritage offers minimalist, luxe pieces perfect for capsule wardrobes. These brands often feature organic or sustainable fabrics and sometimes rental options to ease the investment.

How do I choose the right maternity wear brand for my style?

Start by assessing your lifestyle and style preferences:

  • Need office-ready pieces? Look at Hatch Collection and Isabella Oliver.
  • Casual and active? Old Navy, Blanqi, and Beyond Yoga are your friends.
  • Eco-conscious? Choose Boob Design or Isabella Oliver for certified organic fabrics.
  • Budget-conscious? Motherhood Maternity and ASOS Maternity offer trendy, affordable options.

Mix and match to build a versatile wardrobe.

What clothing brands specialize in sustainable maternity wear?

Sustainability is growing in maternity fashion. Brands like Boob Design (GOTS-certified organic cotton), Isabella Oliver (organic fabrics and rental programs), and Legoe Heritage (ethical production) prioritize eco-friendly materials and fair labor practices. Check their websites for certifications and manufacturing transparency.

Where can I find trendy maternity clothes from top brands?

Online retailers like ASOS Maternity, Hatch Collection, and PinkBlush Maternity offer the latest styles, from bold prints to minimalist chic. Amazon and Nordstrom also stock a wide range of trendy maternity wear with customer reviews to help you decide.

Which maternity wear brands offer affordable options?

For budget-friendly maternity wear, Motherhood Maternity, Old Navy, and H&M Mama provide great basics without sacrificing comfort. These brands often have sales and coupon codes, making it easier to stock up on essentials.

What are the best clothing brands for stylish maternity wear?

Style and comfort merge beautifully in brands like Seraphine, Hatch Collection, PinkBlush Maternity, and Legoe Heritage. They offer flattering cuts, versatile pieces, and fashion-forward designs that keep you feeling confident throughout pregnancy.

How do clothing brands design maternity wear for different body types?

Top maternity brands incorporate adjustable features like side ruching, elastic waistbands, and stretchy fabrics to accommodate various bump sizes and shapes. Some brands offer extended sizing and petite/tall options (e.g., ASOS Maternity, Legoe Heritage). Look for wrap styles and empire waists that flatter multiple body types.

Are there any luxury maternity wear brands worth investing in?

Yes! Seraphine and Isabella Oliver are excellent investments for timeless, high-quality maternity pieces. Their garments often feature premium fabrics and thoughtful design details that last through pregnancy and postpartum, making them cost-effective in the long run.

What clothing brands offer versatile maternity wear for work and casual occasions?

Brands like Hatch Collection, Isabella Oliver, and Legoe Heritage excel at creating pieces that transition seamlessly from office to weekend. Look for classic silhouettes, neutral colors, and layering-friendly fabrics to maximize versatility.

For more on maternity wear and brand insights, visit our Clothing Brand Guides and Brand Quality Comparisons sections.

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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